The use of social media platforms and websites for promoting a product or service is social media marketing. Although the terms e-marketing and digital marketing are still dominant in academia, for both practitioners and researchers, social media marketing is becoming more popular. Most social media platforms have integrated data analytics tools that allow businesses to…
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YouTube and Social Media Marketing
YouTube is a website based in San Bruno, California, for American video sharing. The service was created in February 2005 by three former PayPal employees — Chad Hurley, Steve Chen, and Jawed Karim. Google purchased the site for US$ 1.65 billion in November 2006; YouTube now runs as a subsidiary of Google. YouTube enables users…
Facebook and Social Media Marketing
Facebook, Inc. is a Menlo Park, California-based American online social media and social networking service firm. It was founded by Mark Zuckerberg together with fellow students and roommates from Harvard College, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. Together with Amazon, Apple, and Google, it is regarded as one of the Big Four…