The Social Media Manager will manage the social media marketing and advertising of the company.
Administration involves but is not restricted to:
- Deliberate planning, approach and goal setting
- Development of brand awareness and online reputation Content management (including website)
- SEO (search engine optimization) and inbound traffic
- Cultivation of leaders and marketing Reputation management
- The Social Media Manager is an extremely driven, creative and experienced person. This enthusiasm goes through as she/he engages on a daily basis with clients, with the ultimate objective of:
Making fans into clients.
Making clients into advocates.
Participation of the community.
Community management and involvement (online as well as offline) are essential to the achievement of a social media manager. An essential component is a favorable, genuine way of communicating the brand of the company that will attract contemporary, hyper-connected customers today.
The Manager of Social Media is instrumental in managing the content-related assets of the company. The search ranking factor of Google #1 is appropriate content (content that best suits the requirements of searchers). It is then evident that content management should be part of the Job Description of the Social Media Manager.
Content management tasks include:
- Managing the creation and publication of appropriate, initial, high-quality content (for all channels and advertisements)
- Identifying and improving elements of organizational development that would enhance content (i.e., staff training, appreciation and rewards for involvement in the company’s marketing and online assessment construction).
- Create a periodic publication timetable and use social advertising to encourage content.
- Use the correct instruments for managing your content.
- To handle content and schedule particular, timely advertising campaigns, implement a content editorial calendar.
- Integrates all marketing channels (social media, SEO, marketing content, email, print and digital marketing)