Internet Marketing ( also known as emarketing, web marketing, or digital marketing) is an all-inclusive concept for online marketing goods and/or services – and, like many all-inclusive terms, internet marketing means different things to different people.
Although internet marketing ‘s obvious aim is to sell products , services or ads over the internet, it is not the only reason that a company might have utilizing internet marketing; a company can advertise online to communicate a message about itself (building its brand) or conduct research. Online marketing can be a very efficient way of defining a target market or finding the wants and needs of a marketing group.
Essentially, though, internet marketing refers to the strategies that are used to market a product or service online, including:
Website design strategies, Search engine optimization and search engine submission, Online promotions, Reciprocal linking, Email marketing, Social media, Blogging, Digital advertising, Article marketing, Affiliate programs, Video/Podcasting.
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