The next stage is to optimize them once you have chosen the social media channels you are going to use.
At the very least, this implies that you have finished your profiles completely. These steps can be easily ignored (and are often ignored):
- Are your bio segments complete?
- Did you have connections back to your website?
- Are there appealing pictures of the cover?
- Before proceeding, this is easy things worth checking on. You may discover some surprising oversights that can be rapidly resolved.
Skilled authors and experts in social media are not necessarily qualified designers or videographers (and vice versa).
But if you’re working (or even working alone) with a tiny team— you might struggle to generate all the resources you need for a successful social media strategy.
Here’s a way to deal with these prevalent issues.
- Shoot your phone’s video! For fundamental social media marketing reasons, most smartphones can shoot video well enough.
- Doesn’t your team have a designer? Use Canva and Info.gram graphic design instruments. For non-designers, these alternatives are ideal
- Need a stronger image editor, but Photoshop can’t afford it? Try GIMP. It is a free open-source picture editor that replicates with Adobe’s software much of what you could do.