In latest years, Facebook has become a common advertising channel in addition to traditional forms such as television, radio, and printing. With over 1 billion active customers and 50% of those customers logging into their accounts on a daily basis, it is a significant communication platform for companies to use and optimize to promote their…
Category: Search Engine Optimization
Search Engine Optimization Tips and Articles
Social Media Optimization Origins and Implementation
The word “social media optimization” was first used and defined in his marketing blog by marketer Rohit Bhargava in August 2006, according to technologist Danny Sullivan. Bhargava set the five significant guidelines for optimizing social media in the same post. Bhargava thought that by following his guidelines, anyone could affect their site’s level of traffic…
SMO: Social Media Optimization
Social media optimization (SMO) is the use of a number of outlets and groups to create advertising to enhance product, service brand or event awareness. Social media types include RSS feeds, social news and bookmarking sites, as well as social networking sites like Facebook, Twitter, websites for video sharing and blogging sites. SMO is comparable…
Keyword research
What is keyword research? Keyword research is a practice search engine optimization (SEO) and social media optimization (SMO) that is used by experts to discover and study alternative search terms that individuals enter search engines while searching for a comparable topic. Search engine optimization experts are looking for extra keywords that they use in search…
SEO: Search Engine Optimization
Search Engine Optimization (SEO) is the method of enhancing website traffic quality and amount by enhancing the visibility of a website or web page to web search engine users. SEO relates to improving unpaid outcomes (known as “natural” or “organic” outcomes), excluding direct traffic/visitors and pay placement purchases. SEO is primarily about the search engine….