In latest years, Facebook has become a common advertising channel in addition to traditional forms such as television, radio, and printing. With over 1 billion active customers and 50% of those customers logging into their accounts on a daily basis, it is a significant communication platform for companies to use and optimize to promote their…
Category: Search Engine Marketing
Search Engine Marketing Tips and Articles
Social Media Optimization Origins and Implementation
The word “social media optimization” was first used and defined in his marketing blog by marketer Rohit Bhargava in August 2006, according to technologist Danny Sullivan. Bhargava set the five significant guidelines for optimizing social media in the same post. Bhargava thought that by following his guidelines, anyone could affect their site’s level of traffic…
SMO: Social Media Optimization
Social media optimization (SMO) is the use of a number of outlets and groups to create advertising to enhance product, service brand or event awareness. Social media types include RSS feeds, social news and bookmarking sites, as well as social networking sites like Facebook, Twitter, websites for video sharing and blogging sites. SMO is comparable…
Keyword research
What is keyword research? Keyword research is a practice search engine optimization (SEO) and social media optimization (SMO) that is used by experts to discover and study alternative search terms that individuals enter search engines while searching for a comparable topic. Search engine optimization experts are looking for extra keywords that they use in search…
Social Media Manager Job Description
The Social Media Manager will manage the social media marketing and advertising of the company. Administration involves but is not restricted to: Deliberate planning, approach and goal setting Development of brand awareness and online reputation Content management (including website) SEO (search engine optimization) and inbound traffic Cultivation of leaders and marketing Reputation management The Social…
SEM: Search Engine Marketing
Search engine marketing (SEM) is a type of internet marketing that includes promoting websites by enhancing their visibility in search engine results pages (SERPs) mainly through paid advertising. SEM may integrate search engine optimization (SEO) that adjusts or rewrites website content and site architecture to obtain a greater ranking in search engine results pages to…
How to create a sitemap?
A website sitemap is similar to a book’s content table. Sitemaps are essential because they guide internet surfers to the specific portion of the website in which they are interested. They would save time following connections with it and instead get straight to the point. Sitemaps are also where search engines see if someone is…