The type of audit we are debating does not involve being called by the IRS before anybody panics. We’re talking about assessing your present presence in social media and doing some home cleaning.
Let’s start by choosing your social channels. This involves:
- Evaluating which channels you already have on social media.
- Determining what to maintain and what to give up.
- Decide which (if any) to add
Curious how to understand the correct channels for you?
Begin by asking the following these questions:
1.) Is my audience on a channel in question?
There’s an easy way to find out if you’re uncertain— creeping into your contest. Browse your presence on social media. Note which networks they are on, the size of their follow-ups, and whether they appear to be driving commitment or not.
2.) Is there time I need to invest in this channel?
Stagnant channels of social media will leave your brand to tourists with an adverse impression. Do not take on more channels than you can manage to avoid this issue.
3.) Can I link success back to actual business goals on this channel?
A number of company goals can be supported by social media. The key is merely to make sure that your attempts are deliberate. It is also essential to know how your company is affected by these attempts.