KNOW WHAT YOU WANT TO ACHIEVE
To choose what not to do is the essence of strategy.
1. Define your goals.
It sounds stupid, but when it comes to creating a social media strategy, setting specific targets is a must. Take the time to translate your business goals into relevant social media goals and the framework for making decisions will be created.
2. Craft The Strategy.
If your method or development is thwarted by the prospect of another big plan in front of a computer, carve out some time in the journal, put pen to paper and chart the strategy.
3. Remain Nimble and Agile while executing.
Pay attention to current trends and be prepared to adapt while remaining within the context of your brand and target. Social media platforms are constantly evolving with improvements in technology, testing new concepts and remaining prepared to adapt and re-engineer the content.
“The greatest risk is not taking any risks… In a rapidly changing world, the only approach likely to fail is not taking risks.”-Mark Zuckerberg.
FORM CONNECTIONS BY FOCUSSING ON YOUR KNOW, LIKE, TRUST FACTOR
Social media can be a powerful tool for listening, communicating and reaching consumers with whom you would otherwise not be able to connect.
4. Be on Social and Be Responsive.
Working regularly when you’re billing actual hours is a difficult one, but to be interesting, you need to be there, be involved and interact with your audience. Answering feedback and questions as similar to as possible in real-time.
5. Encourage Interaction.
Build your content to give your audience a response, people love to share their thoughts and feel valued when their input is heard and answered.
6. Say “human” and offer value, it becomes heard, and helps with “likeability” more than any amount of PubMed references can.
PLEASE KNOW TOOLS THE TRADE
7. Scheduling, tracking, and curating software can help you manage your posting schedule and function if you can not.
There are actually some great choices out there, sign up for a couple of trial accounts and decide which one best suits your needs.
8. Spend time learning the data so you have the perspective to make more educated, number-backed decisions.
9. Invest in good quality visual and sound equipment, so that your quality of video, image, and sound shows your brand at its best.
It’s a one-off expense that doesn’t have to be hugely expensive, and can make or break your audience’s interaction with your content.
10. Building a following requires time and ongoing effort, and although the social media space is competitive and busy, if you’ve built up an engaged audience, you’ll notice absenteeism.
It’s ok for tempo rates to differ if you carry your audience along with you on the ride and they appreciate your pace of content, but long-term silence isn’t a great brand representation.