How do you interact with social media marketing and your insurance agency? Although social media may be used as part of our personal life, using social media marketing for your business requires an entirely different level of expertise. How do social media marketing insurance agencies use, and how should the company do the same?
Why are you using social media as an insurance agency/broker?
- Customer service
- Customer connection
- Specific advertising
- Creating and sharing content
- Developing the voice of your brand
What does the use of social media look like for your insurance brokerage?
Marketing in social media seems diverse. For your next brand, it’s not just advertising. In reality, ads on social media may not look like advertising at all.
It could include providing content that will encourage, communicate, and convince your leads and customers. For example, if you want to help your clients know how best to prepare for the upcoming flood season, you can interview an expert on preparedness and develop the reputation of you as a caring, prepared resource for your clients.
It could also include other business-focused endorsements. It helps people build confidence as a trustworthy community member in your company.
Also included in your social media strategy could be a campaign to raise money and awareness for another cause in your community. Social media is the best place to build a stronger community around a cause you believe in. For example, your insurance agency may want to provide community services in your neighborhood, and through your social media channels, you can encourage that. It enhances the brand image and makes it known to people that you care about your entire community.
Beware of Social Media Problems.
Social media has its potential pitfalls for a company like any other social venue. According to Leadsurance, “insurance agencies must follow a pragmatic approach to social media in order to ensure compliance, prevent risks, and enjoy the benefits.”
1.) Choose the platforms that work for your company.
Don’t sign up for it all and do nothing afterward. Sign up with one or perhaps two social media platforms, set up a profile, and understand how this network can connect you with your customers.
2.) Be goal-focused.
Know why you use social media. Is this your brand to be built? Sharing information? Just because you think you should write, don’t get into the habit of writing. Be conscious.
3.) Understand how online the company distinguishes itself.
- How different is your online presence from your competitors?
- Where are you going to be?
4.) How do you plan to find out how well you are achieving your social media engagement goals?
Set up a list of tools to help you understand who’s communicating and how you’re connecting online so you can make your content on social media even more relevant.
If you have a company and still don’t have a presence on social media, you’re probably missing out. Your ability to engage prospects and develop your company in today’s digital environment will depend on your ability to be noticed everywhere you look by your prospects.
How to reach the insurance agency’s social media marketing success?
Social media is moving fast, and if you don’t have an active presence on social networks, you may feel like you’re behind the times. But it can be daunting to get started with the countless options available. How can you cope with the overwhelm and develop a strategy for social media that works for your business? Here are some tips for building your insurance agency’s strong social media base.
1.) Create a Social Media Strategic Plan.
Spend some time learning about the various social networks such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Consider how they work, what target markets you are interested in, and how they contribute to your company. Check at other similar companies on specific sites and the number of followers. Which ones work best for them? Engaging in one or two social networks is better than trying to be anywhere, so do your homework, choose where you want to start and develop from there.
2.) Make an Assessment of your Resources.
Spend some time thinking about your company and what you want your online presence to look like before you create a profile. Which photos are you going to associate with your online brand? Which type of content are you going to feature, and what is your voice on social media? Think about how you want to represent the company online and nominate your social media director to be one or more employees.
3.) Create a Social Media Profile.
While there is some similarity between each social media site and what you need to put on your profile. You will need a picture for all sites showing who you are or one representing your company. Consider using an image involving people instead of objects. Choose a professional yet friendly picture. Build a folder of header images for sites like Facebook, so when you need it, you will have a larger cover photo. For the About page, write a description of your business, trying to be interesting and professional.
4.) Check and Test the Social Media Platform.
Get to learn the social network features before you start connecting with others. Make sure you know how to alter, edit or delete an article, respond to comments and private messages, and follow others. When you become more involved, this will make life easier and make you look professional.
5.) Connect your Social Media Profiles.
You will start developing your network once you have your social media profile up and running. Add your website and blog to social media buttons and make an announcement to your email contacts about your new online presence. Look for other people in your profession, related organizations, and individuals, and also follow their social media accounts.
6.) Post Daily Fresh Content.
Before you start posting, build your content strategy.
- What are you going to post, and how often?
- Who is responsible for this?
Make sure you’re going to publish a variety of content, including useful blog posts and other items. To keep things interesting, your social media posts should be important to your customers and inclusive.
Suggested Content will be:
- Insurance Content
- Office/Staff Photos and Updates
- Success stories and client testimonials
- Company milestones (Awards & Recognitions)
- Industry and market news
- New products and services
- Travel tips, trivia and travel jokes
- Event coverage
Interacting with others & increase connections.
Make sure you’re a medium, not just a receiving information entity. Join and comment on groups/forums, add friend request to potential clients and partners, Share photos from others, and respond to your comments. It helps you create an online network that is better.
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