Facebook has become integral to attracting clients and closing transactions across the industry, according to a recent study by the National Association of Realtors. Here is a brief snapshot of the results of the report:
- in some way, shape or form, 77 percent of realtors are currently using social media for real estate.
- 47 percent of real estate companies note that social media leads from other outlets to the highest quality.
- 99% (and 90% of baby boomers) launch their home search online (as opposed to in-person referrals).
Resources for selling real estate.
You’re crazy busy when you’re working in real estate. You should prioritize your time and focus on relevant social media marketing channels.
Based on the previously noted NAR report, most realtors ‘ top picks are Facebook (97%), LinkedIn (59%) and Instagram (39%).
Facebook is a no-brainer for realtors and is a promotional tool for real estate agents.
A major reason for this is that the user demographics of Facebook reflect the target audience for any given age or income-wise real estate business.
The business features built into Facebook are ideal for real estate businesses beyond being where the customer is likely to hang out.
For example, Facebook allows businesses to post news and content related to product, book appointments, connect with consumers, and curate feedback on a single platform.
The Facebook ads allow you to target demographics directly and users who have shown particular interest in buying property in your area.
LinkedIn is not usually somewhere to find real estate customers as a predominantly B2B network.
Nonetheless, networking with fellow realtors and showing off your industry experience is a fantastic place.
Besides being a virtual resume for individual realtors, most real estate companies also have specific business pages where workers can exchange opportunities or go back and forth.
Although you may not spend a ton of time on LinkedIn, setting up a profile or company site is a great way to add to your online presence.
Instagram for Real Estate
Even now, Instagram is booming for real estate companies.
Though, it’s no mystery to why. Stylish property pictures go hand in hand with Instagram’s most popular content styles. The network is becoming increasingly a focus for luxury and boutique real estate businesses as opposed to a “lite” social stream.
However, apps like Instagram Stories make it a cinch for realtors to provide day-to-day, quick and personalized property updates.
Which types of material on real estate are appropriate for social media?
Now that we know that networks are our top priorities, let’s talk about types of social media posts on real estate.
Unlike most sectors, you don’t need to be discreet about what you’re offering for real estate social media.
It is critical to have a diverse (and not exclusively sales-y) content calendar in terms of real estate marketing ideas. Rather than bashing your followers with sales pitches over the face, here’s a snapshot of what you can share for your followers to evolve and connect.
Pictures of the model unit and properties.
Here are some good news: in terms of content, social media for real estate is highly visual.
That’s why beautiful, high-resistance images of properties are key to the marketing strategies of so many real estate businesses.
Not only do eye-catching pictures inspire “likes” and shares, but they also pressure your followers to contact you. Notice that almost all photo-based real estate material is followed by a copy that “sells” the property and also includes descriptions and contact information.
But how are you going to make your pictures stand out? Be imaginative! Premium Instagram filters or immersive pictures (think: 360 Facebook images) are both solid starting points to make the visuals stand out from the crowd.
Success stories and testimonials from customers.
One of the greatest benefits of social media posts on real estate is the opportunity to illustrate your success stories in communicating with customers.
When it comes to finding an agent or agency, your customers are spoiled for choice, so the better you can provide evidence of your satisfied customers.
That’s why we see so many images recording a client’s story resulting in their closing day.
In both building a sense of social proof and showing off the human side of your business, these types of posts do double duty. Anything you can do as part of your social strategy is a bonus for your happy customers.
The company milestones/accomplishments of the business.
There is another way to highlight the track record of your real estate business beyond personal, competitions and accolades.
Don’t be afraid to talk about the successes of your company. Again, these kinds of distinctions can help you win over consumers with such intense competition.
Real Estate Industry and market news.
The real estate market is constantly evolving, no matter where you do business.
Whether it’s tips, informative content or business updates, keeping your customers in the loop shows you’re an involved industry participant.
New properties and listings.
Maybe the most obvious type of post to write, use images and captions to make a point of stylizing and elaborating on your new listings. In short, don’t just drop a reference and walk away from a page.
Home hints and suggestions for renovation.
Holding followers engaged after the sale is a strong obstacle in social media marketing of immovable property.
Renovation concepts and motivation for your prospective buyers and past customers alike are both fair game. Any kind of home maintenance educational content fits several audiences and highlights the know-how once again.
Trivia, Tips and Motivational Quotes
Since social platforms are about being sociable, your fans want inspiring, insightful, optimistic, hopeful, amusing, or humorous content.
Let’s face it: around social media, there’s a lot of negativity making its way. Who’s looking for grievances and angry political posts? Leave it to others. People need material to make them feel better. To add to a positive discussion, concentrate on topics like quotes.
After all, isn’t communicating with your audience one of your social media marketing goals? How can you expect someone to buy from you if they don’t know you or have faith in you? Your content is intended to cultivate positive relationships that improve your performance and perceived value.
As one type of content that attracts attention in social media, quotes are a common go-to when marketers attempt to make non-promotional comments.
Don’t restrict your quote interpretation to those that inspire others. In your social media strategy, there are all sorts of quotations to use!
Coverage of Events
While social media for real estate is indeed a brilliant way to generate leads, the need to market yourself in person is not denied.
If you’re going to be out and about you, by letting them know about your latest events, you’ll want to invite clients to meet face-to-face. This can be achieved by Facebook events or a simple Instagram image-based post.
How to win more social media real estate clients?
Let’s think about what it takes to turn the social traffic into customers, with an idea of what to share. Here are some of the key elements of your social strategy that can directly affect the bottom line.
- Place your front-and-center contact information This may seem simple, but it is worth mentioning.
- When you work in real estate, the ultimate goal is to get consumers on the line.
- But by chance, this does not happen. You need to show your important contact information to the point where it is just a tap away to get in touch.
For example, make sure that your data and “About” sections on any particular social network are 100% complete with the following:
- email address
- phone number
- Website and/or landing pages to catch leads
Optimize your bio for Instagram to include your contact information.
If you haven’t already, convert your Instagram to a business profile that allows you to include contact buttons within your bio reference automatically.
Streamline contact with your customer.
Keep in mind that being open to customers means you are responsible for listening to them. Looks pretty easy, right?
Nevertheless, on social media, most real estate companies have a communication problem. A paltry 11 percent of real estate companies respond to their incoming social messages, according to our own study.
Nevertheless, we completely understand the struggle. When you juggle between multiple platforms, it can be difficult to keep track of your contact.