Social media is such an enormous (and free) advertising instrument that startups need to take their A-game. Your business might be wonderful, but some harm could be done by a subpar Instagram or Facebook account. Here are some tips for upgrading social media accounts:
Choose a plan for branding
You have a logo, what now? It’s time for your brand to evolve. Simply placed, the picture your startup presents to the globe is a brand. It’s what individuals will say when you’re not in the room about your business. Your brand is essentially the reputation of your company. It distinguishes you from your rivals, so it is vital to brainstorm branding strategies. Looking through the social media lens, we can describe branding as the way you interact through messages with your audience. Will you use a branding strategy for storytelling or a branding strategy that gives viewers an emotional reaction?
Keep up with your vision.
With a vision and goal in mind, you began your business, so stick to it. Do not think the hype and be influenced by the ever-changing landscape of social media. Before posting, ask yourself the following questions to prevent the “monkey see monkey do” culture: Is this what my company is devoted to? Does the message I want to give to the globe align with this? If, “yes,” you replied, go for it!
There are two main variables involved in being coherent: frequently posting fresh content and posting content appropriate to your brand. In short, don’t hang your audience in the equilibrium, wondering when you’re going to publish updated material. Not being coherent can give the feeling that your company is not legitimate, and may eventually lead your supporters to forget that you are there. There are many applications that can assist you plan your messages for the whole week, such as Later and PromoRepublic.
Choose a scheme of colors.
Set a tone for your website by choosing a color scheme that for all your posts will be a running thread. Don’t just choose the colors you prefer. You should instead do some research on what feelings are invoked by colors.
Hire a manager for social media.
If it’s in your budget, it’s an intelligent move to hire a social media manager. It will not only free up time and mental room, but it also enables you — the CEO of the startup — to delegate this job to someone specializing in social media.