Here are a few more tips to assist capture — and maintain— the attention of customers: choose a nice picture of the profile. Recruiters spent nearly 20 percent of that 7.4 seconds concentrated on the picture of a candidate, according to the Ladders research.
Make sure you have a professional or at least semi-professional picture profile. If you struggle to find out which picture to use, get assistance. Photofeeler is an instrument for picture testing that enables impartial strangers to vote and weigh in on the suitability of a picture for company use.
Do not overlook the picture of the cover. Think of your billboard cover picture. Less is more than that! Whenever feasible, include faces of actual individuals and use minimal text. I recommend confining text to the top left quadrant (on the LinkedIn desktop perspective above the profile picture).
Creating a strong headline. This is the text below your picture of the profile. Make a clear declaration about what results you are getting and for whom. If after writing your declaration you have room left over, do some keyword research and insert a few appropriate keywords that are high volume search terms, so you are more likely to pop up in a search. I like to use the pipe symbol (discovered near the keyboard backslash) to distinguish the keywords and statements.
One of the parts of the experience. A customer should be able to see that you can comprehend their company requirements and give alternatives readily. Use a coherent structure throughout to demonstrate this. Consider breaking up each segment of experience with subtitles. “What I do,” “How I do it,” “Who’s this for,” “What you can expect,” and “What others are saying.”
You can bold these subtitles or even use a distinct font — copying and pasting text directly into your LinkedIn from an internet font generator is simple. This guarantees that your profile stands up to your rivals. Finally, prevent big text blocks. Think about how their stories are laid out in online publications. Many use bitesize pieces with subtitles, enabling the reader to understand at first glance precisely what the content is about.
Incorporating these aspects will assist you capture potential customers ‘ attention and make longer-term company connections more meaningful.