According to a study from the US Small Business Administration (SBA) in 2012, over half a million fresh companies are began each year, but after 5 years only 50 percent survive. Although there are only a few left, the competition remains rigid. Moreover, the study disclosed that over 60% of tiny companies are now investing in social media advertising.
Small business and marketing of social media
Small business start-up capital is on average about $10k, but home-based franchises generally start with only $1000 to $5000 in capital. However, the same SBA study shows that these companies are willing to spend more on digital marketing. They think that marketing on social media is a cost-effective and effective way to reach both potential and current clients. Not everyone, however, is conscious of the best way to do this.
3 Effective marketing tips for social media.
1.) Determine where your target client spends time online.
Most individuals spend more time than others on one social media platform. You can focus on the one platform where your company counts most if you understand where your clients spend more time online. This will also keep you from spreading too thinly. However, this will involve from time to time a review.
2.) Plan your activities on social media.
Social Media Needs Consistency. You need to publish regularly if you want coherent outcomes. This involves the creation of a marketing calendar in which you define your approach for achieving goals. You can also determine here which activities you can do yourself, which ones you can automate, and which ones you can delegate to virtual assistants online, for example.
3.) Increase photo and/or video involvement.
The spans of online attention are becoming shorter and shorter. By becoming more visual, an efficient way to capture the interest of people in this brief period of time. More data can be sent by photos and videos added to social content than just plain text. This can be achieved by using platforms such as Instagram and Pinterest.
Bonus tip: Don’t do everything on your own.
There are restricted resources for small companies. By spending your time on your real and actual job to enhance your product or service, your time is best served. You can delegate it to a virtual assistant for all other services of virtual assistants. Virtual assistants are capable of managing social media and marketing methods that can assist small business owners to increase their marketing effectiveness and profitability.