Search Engine Optimization (SEO) is the method of enhancing website traffic quality and amount by enhancing the visibility of a website or web page to web search engine users.
SEO relates to improving unpaid outcomes (known as “natural” or “organic” outcomes), excluding direct traffic/visitors and pay placement purchases. SEO is primarily about the search engine.
SEO may target various search types, including image search, video search, academic search, news search, and vertical search engines specific to the industry.
Optimizing a website may involve editing its content, adding content, modifying HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.
As an Internet marketing approach, SEO considers how search engines operate, the computer programmed algorithms that dictate search engine conduct, what individuals are looking for, the real search terms or keywords typed into search engines, and which search engines are preferred by their target audience. SEO is conducted because the higher the website ranks on the search engine results page (SERP) will receive more visitors from a search engine. Then these visitors can be transformed into clients.
SEO varies from local search engine optimization by focusing on optimizing the internet presence of a company so that search engines display their web pages when a customer joins a local search for their products or services. Instead, the former focuses more on searches at the domestic or global level.