There are basically two methods to construct a calendar for social media. One has a spreadsheet and the other has a purpose-built application. To achieve these objectives, both can be efficient:
- Saving time by planning ahead.
- Maintain a coherent content flow across your social media accounts. Every day, social media messages are timed properly.
- Make the development and leadership of social media more collaborative.
- If you have never previously used a content calendar, let’s suppose you’re going to construct one using a spreadsheet.
To fit your purposes, you may need to add or remove channels. Depending on the amount of posts you generate on each channel, it may also be essential to add or remove rows. Then follow these measures together:
- Add your content for each channel in each cell, on each day. Be sure to follow your prior step’s posting timetable.
- You can either add the real copy, pictures, and video links that you are going to use, or just note the times that you are going to post.
- Mix the distinct content kinds that you post.
- Too often avoid reposting the same material. It’s simple to prevent using a calendar.
Stepping up to an app for a calendar brings a few main benefits.
- Social media automation
- Drag-and-drop editing
- Built-in project management
There will be several significant dates throughout the year for your brand. These may include holidays, annual activities or launch dates for product/feature.
There is nothing worse than scrambling to create content at the last minute for a day or event (unless the day is completely forgotten).
The answer? Pair your calendar with reminders from Google Calendar. It can be done easily!