The word “social media optimization” was first used and defined in his marketing blog by marketer Rohit Bhargava in August 2006, according to technologist Danny Sullivan. Bhargava set the five significant guidelines for optimizing social media in the same post. Bhargava thought that by following his guidelines, anyone could affect their site’s level of traffic and commitment, boost popularity, and guarantee that it ranks high in search engine outcomes. Other marketing contributors have since added an extra 11 SMO regulations to the list.
According to one source, SMO’s guidelines are as follows: increase your connectivity.
- Make it simple to tag and bookmark.
- Reward connections inbound.
- Help your content through sharing to “travel.”
- Encourage mashup where content can be remixed by users.
- Be a resource for users, even if it doesn’t assist you (for example, providing users with resources and data).
- Reward precious and helpful customers.
- Participate (join the discussion online).
- Know how your audience can be targetted.
- Create fresh, high-quality content (excellent search engines ignore “web scraping” of current internet content).
- Be “genuine” in posts ‘ tone and style.
- Keep your origins in mind; be humble.
- Don’t worry about experimenting, innovating, trying new things and “staying fresh.”
- Develop a plan for SMOs.
- Wisely choose your strategies for SMO.
- Make SMO a main aspect of your marketing cycle and create best practices for your business.
The strategy for social media may consider:
- goals such as generating brand awareness and using social media for external communications.
- Listening, for example, to monitor customer-related discussions and company goals.
- For example, the audience will find out who the customers are, what they do, who influences them, and what they often talk about. Working out what clients want in return for their commitment and attention online is essential.
- Participation and content, for example, creating an internet presence and community and sharing helpful and interesting data with users.
- Measurement, for example, maintaining records of likes and remarks on posts, as well as the amount of sales to monitor development and determine which strategies are most helpful for optimizing social media.
See also SMO: Social Media Optimization / Facebook Marketing and Optimization
