Conversely, one of the biggest strengths of social media is something that binds many organizations into knots–the fact that it is free and that it takes minutes to set up. With such a small’ entry’ obstacle, creating fresh accounts without proper account is oh so tempting. At best, this can lead to a requirement-surplus operation and at worst a sequence of fragmented communications that can harm the reputation of the brand.
Questions to ask before creating Social Media profiles:
- What role do social media eventually intend to play at worldwide, regional and local level as part of the communication mix of the organization? (Yep, quite a large question!)
- How many distinct audience kinds do you seek to achieve and communicate with?
- What do you understand about the internet behaviors of your audience?
- When communicating with clients offline, how does the company organize and structure itself?
- How is the digital media budget and resource support assigned across medical programs across worldwide, regional and local teams, corporate and brand?
- What is the present method of setting up a fresh social media account and who is responsible for monitoring it?
Here’s the checklist you want to consider on how to set up new brands’ social media accounts?
For all social accounts, use one email address. We suggest that you create a single email address devoted to all efforts in social media.
For instance: social media @ domain.com, where domain.com is the address of your website
Why should you use a generic email address and not an email address of your staff? The primary reason is that over your accounts you can maintain ownership. But it also keeps all accounts organized and consistent.
NOTE: This password should be distinct from other company passwords that you are using as you would like to contain any hack/leak problems that may arise.
While we want it to be as easy as using an email and a password to set all in one swoop, we’re sad to say it’s not. On networks like Facebook and Twitter, which have various users and account management characteristics built-in, there are a few nuances you should be conscious of.
But don’t worry, to assist, we’re here. For fresh brands setting up a social presence on the internet, this is a step-by-step checklist to follow to guarantee that you maintain ownership of all your accounts, avoid duplicating pages/profiles, and provide everyone with the access they need to contribute and handle.
Checklist to set up new accounts for social media
- Identify an individual who is or should be deemed the “admin” of the Google Business Page.
- The “admin” should use their business email address (domain.com) to build a Google Business Page.
- Invite other customers to handle the Verify page and link to your website with Google Page.
- Identify what category should be included in your Google Business page?
If you are a local business, you might want to consider a Local or Place page that allows you to merge and verify your business with your Google Places listing. That gets tricky, so be careful.
YouTube
- Use social@domain.com to build your account and YouTube channel.
- Make a reservation of your YouTube channel name.
- Link your YouTube channel to Google Business Page.
- Activate external annotation connections by adding a related website to your account.
- Use social@domain.com to create a new Facebook profile (if you ever lose all access to a site, it’s the email you’ll get the information to be restored).
- Use social@domain.com profile to create a Facebook page.
- Add administrators/managers to manage content
- Use social@domain.com to create a new Instagram profile (if you ever lose all access to a site, it’s the email you’ll get the information to be restored).
Creating a Company LinkedIn page.
Add admins to manage content. Use your password and social@domain.com.
Administrative rights are granted to the creator of the Company Page — this person should be the same “owner” as above
Social Media Cover & Cover Design Resources
Now that you’ve set up all these brilliant fresh social accounts, you’re going to want to begin thinking about what to use as your profile pictures, cover pictures, and other picture resources.
Check out a few resources here:
- New Twitter Header Image Guide, Specifications, Tips & Templates.
- New photo size of Google Cover, Template & Download.
- Download Social Media Cover Photo Cheat Sheet & Social Template All-In-One.
- Complete Social Media Image Size Guide
Where does your organization now?
- How many social network accounts do you have if your organization has been using social media for a while?
- How many are active and really add value?
- How many of them feel somewhat unnecessary or unclear?
- How many people might be’ retired?’
- Have you looked at the larger image of how social media accounts could or should work together if your organization is just starting?
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