YouTube is a website based in San Bruno, California, for American video sharing. The service was created in February 2005 by three former PayPal employees — Chad Hurley, Steve Chen, and Jawed Karim. Google purchased the site for US$ 1.65 billion in November 2006; YouTube now runs as a subsidiary of Google.
YouTube enables users to upload, view, rate, share, add playlists, report, comment on videos, and other users to subscribe. It provides a broad range of media clips generated by users and corporations.
Video clips, TV show clips, music videos, brief and documentary films, audio recordings, film trailers, live streams, and other content such as video blogging, brief initial videos, and instructional videos are available. Most of the content on YouTube is uploaded by people, but as part of the YouTube Partnership Program, media companies including CBS, BBC, Vevo, and Hulu are offering some of their material via YouTube. Unregistered users are only allowed to view videos on the site, while registered users are allowed to upload an infinite amount of videos and add remarks to videos.
Videos considered possibly inappropriate are only accessible to registered consumers who claim to be at least 18 years of age.
YouTube and chosen creators receive advertising income from Google AdSense, a site content and audience-based program that targets advertisements. Although the vast majority of its videos are free to view, there are exceptions, including subscription-based premium channels, film rentals, YouTube Music and YouTube Premium, subscription services that offer premium and ad-free music streaming, and ad-free access to all content, including exclusive content commissioned from prominent people.
66% of social media marketers plan to increase their Youtube marketing in the near future, according to the 2015 Social Media Marketing Industry Report, released by Social Media Examiner. YouTube Marketing Strategy Will Become a Hot Commodity 72% of the participants in this social media research (which were self-selected) say that they want to learn more about video marketing–additional evidence of the rise of Youtube as a core channel.
YouTube has grown into a multi-billion dollar business since its launch in 2006, sparking the careers of thousands of comedians, actors, musicians, and more. There are unlimited opportunities to create and upload engaging YouTube content-for example, posting tutorials and demonstrations can help potential customers gage whether your product is right for them while educating your current customer base. Moreover, well-crafted YouTube videos have the potential in a short time to gain thousands, or even millions, of views. This site can be a hotbed for potential company growth with effective video design and marketing techniques.
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